Jump to:
New Brand Launch — Campaigns — Partnerships — Web — Digital Ads
Roles
Creative Direction + Strategy | Art Direction | Design
Team
Creative Director: Katie Bolt
Design: Serena Moy, Emily Bass, Karrah Toby, Hannah Francis, Celia Bizien
Copy: David Anthony, Shannon Nolan
Photo + Video: Rebecca Russell, Julie Young
Food Styling: Alex Radogna
Brand spotlight
Tempo by Home Chef Brand & Product Launch
Campaigns
Partnerships
Web
Oven-Ready Product Page / The challenger page outperformed the control with +42% in CVR and -25% in CPA .
Family Menu Page / The challenger page outperformed the control with CVR +6.87% (28% stat sig) over 49 days. First Box Order Rate +3.69%.
Sustainability Page
Tempo by Home Chef Product Benefits Landing Page
Home Chef Overview Page
Digital Ads
The top performing Fast & Fresh ad and it’s iterations have garnered thousands of conversions with an average of $145 per lead. Home Chef’s benchmark is $180-$200 per lead.
Ads with product packaging and simple animation are consistent top performers.
